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The most sophisticated video production and a solid marketing plan won’t draw potential students to your school by itself. Your video content needs to make connections and convince your audience your school is for them. But how do you link your interests as a school with the things potential students are passionate about? Here are[…]
So your school has decided to use video content in its marketing strategy. This is a great choice: but with almost nine in ten schools around the world now using video for marketing purposes, simply creating video content is not enough. Here are some tips to get the most out of your video content: 1:[…]
As a marketing and recruitment professional, you may be wondering if you should be using video more to engage with prospective students. One quick answer is that video complements and enhances all your marketing – but here are three other reasons why your school must invest more in video: 1: Video delivers positive ROI Study[…]
When it comes to marketing videos, longer isn’t always better. Education institutions looking for maximum exposure for their institution and brand need to consider the audience, the platform they are using, and their message strategy when planning, shooting, and editing video content. TIP #1: two minutes max: Research reveals two minutes is optimal for a[…]
Nothing builds trust better than face-to-face meetings. That’s why global brands spend so much money trying to generate that same level of trust. Building an emotional connection creates lasting bonds with your audience – especially with student millennials, for whom authenticity matters as much as what you’re saying. This search for authenticity explains why 85%[…]
In our first “Hints and Tips”, we looked at why education institutions should use video in marketing. Now we look at why video should be your #1 priority for building your institution’s brand and improving student recruitment: One – You’ll double your click-through rate The education business is full of marketing e-mails, with a recent[…]
How do you tell your story for best effect? The way young people are consuming content is changing rapidly – and that’s making video essential to outstanding communication. Cisco Systems predicts that more than 90% of all data traffic will be video streaming by 2019. Google estimate that sites featuring video are 53 times more[…]