Three ways to right-size your video

When it comes to marketing videos, longer isn’t always better. Education institutions looking for maximum exposure for their institution and brand need to consider the audience, the platform they are using, and their message strategy when planning, shooting, and editing video content. TIP #1: two minutes max: Research reveals two minutes is optimal for a[…]

Get Real: Making marketing videos more authentic

Nothing builds trust better than face-to-face meetings. That’s why global brands spend so much money trying to generate that same level of trust. Building an emotional connection creates lasting bonds with your audience – especially with student millennials, for whom authenticity matters as much as what you’re saying. This search for authenticity explains why 85%[…]