As a marketing and recruitment professional, you may be wondering if you should be using video more to engage with prospective students. One quick answer is that video complements and enhances all your marketing – but here are three other reasons why your school must invest more in video:
1: Video delivers positive ROI
Study after study has shown that education institutions using video get better results – and with 85% of institutions now having a presence on YouTube, it is time to make video work harder for you. The Aberdeen Group estimates video produces 66% more qualified leads than traditional channels, and improves brand awareness by 54% compared to traditional marketing.
2: Audiences prefer video
Google reports 40% of the 18-34 year old demographic trust Youtube above all other sources of information, with half of this audience watching YouTube in preference to all other media – this is your target market! This massive engagement from young people explains why video will constitute 80% of all internet traffic by the end of 2019, according to SmallBizTrends.
3: Video keeps rising
Video continues to grow as a medium for education marketing – to the extent that Pyxl.com recently named education as a “top five” growth sector for video marketing. With recent studies from adap.tv and digiday revealing that more than 80% of education brands intend to increase their video spend over the next year, now is the time to enhance your use of video in marketing your institution.
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